Jaigris Hodson is an Assistant Professor, and Program Head, in the Office of Interdisciplinary Studies at Royal Roads University. Her research specializes in using computer-assisted discourse and content analysis of large multimodal online and digital texts. She recently spent a year in the role of Director, Digital Insights and Research with leading public relations firm, GCI Canada. Previous to her work at GCI, Jaigris completed a post-doc at Ryerson’s Office of the Vice President, Research, where she studied innovative approaches to technology use in higher education.

Jaigris teaches in the areas of Technology, Digital Communication and Social Media, Research methods, Organizational Communication, Digital Marketing, Digital Innovation and Entrepreneurship, and Communication Theory. Jaigris has assisted in the development of the Masters in Digital Media program and the Digital Specialization Program at Ryerson university and has developed several communications and digital skills courses for both Ryerson and Royal Roads Universities.

Jaigris has published research in a wide range of academic publications including the Canadian Journal of Communication, Cultural Studies, Critical Methodologies, and Loading…  Journal of the Canadian Game Studies Association. She hasalso published in non-academic publications such as The Evolllution and spoke at TEDX Victoria 2012. She maintains an active role as a social media consultant, and has worked with the Canadian Country Music Association and IRIS the Visual Group.

Academic Work

Selected Publications:

Matrix, S., and Hodson, J. (2014) Teaching with infographics: Practicing new digital competencies and visual literacies. Journal of Pedagogical Development. Accepted, in press.

Gegenhuber, T., Etzelstorfer, S., Allerstorfer, P., Cukier, W., and Hodson, J. (2014). The role of organizational design in local open government. Collective Intelligence 2014. Available from:

Hodson, J. (2013). Google me: A discourse analysis of the world’s leading search engine. The international journal of technology, knowledge and society 9(2). pp 125-138.

Hodson, J. (2013). The medium is (im)material: McLuhan’s media ecology and the metaphor of cyberplace. Mind and Time Autumn 2013 Special Issue. pp. 1-30.

Wilkes, G., and Hodson, J. (2013). Using social media aggregation and curation techniques in the classroom to identify discourse trends and support brand operations. IPCC 2013: Beyond Borders: Communicating Globally. [published in conference proceedings]. July, 2013, Vancouver: UBC.

Hodson, J. (2012). When I’m 64: Beatles Rock Band and the commodification of Nostalgia. Loading… 10(6).

Vannini, P., Hodson, J., and Vannini, A. (2009). Toward a technography of everyday life: The methodological legacy of James W. Carey’s ecology of technoculture as communication. Cultural Studies Critical Methodologies 9(3) pp. 462-476.

Hodson, J., and Vannini, P. (2007) Island time: The media logic and ritual of ferry commuting on Gabriola Island, BC. Canadian Journal of Communication 32 pp. 261-275.

Selected Academic Presentations:

Hodson, J. (2013). Google Me: A Discourse Analysis of the World’s Leading Search Engine. Virtual Presentation for the 2013 Technology, Knowledge and Society Conference (January 13-14, 2013). Available here.

Hodson, J. and Cukier, W. (2012). From the Boardroom to the Bedroom: The ethics of studying the queer community in organizations. CMS workshop at the AOM annual meeting. August 2011. University of Massachusetts.

Hodson, J. (2011). Mobilities through Cyber-Places: A paradigm shift. Canadian Communication Association Conference. Congress of the Humanities and Social Sciences. June 2011. University of Fredericton.

Hodson, J. (2011). When I’m 64: Beatles Rock Band and the commoditization of Nostalgia. Canadian Games Studies Conference. Congress of the Humanities and Social Sciences. May 2011. University of Fredericton.

Hodson J. (2010). Twitter Mania: A Habermasian Critique of Web 2.0 Broadcasting. Making Things Public Conference. May 2010. York University.

Cukier, W., Hodson, J., &  Ryan, P.M. (2009). Recycling Rhetoric: The Dot-com Boom and Bust in Media Discourse. Congress of the Humanities: Canadian Communication Association Conference. Carleton University.

Cukier, W., Hodson, J. & Ryan, P.M. (2009). A Critical Discourse Analysis of’s Rise in the Media 1995-2008. Privacy, Security, Trust: Protecting the Public Conference [Included in IEEE Conference Proceedings]. eInnovation Theme. New Brunswick.

Cukier, W., Ryan P., and Hodson, J. (2009). The Media’s Role in the dot-com Bust: North American Newspaper Coverage 1992-2008. CORS/INFORMS 2009 International Meeting. Toronto, Ontario.




Sometimes, people ask me about cool stuff.


Check back for a growing list of my appearances:

TEDx Victoria Talk, November 17, 2012: Life Lessons Stripped Down

CFUV Women on Air, November 14, 2012: Interview about TEDx Victoria

Victoria Times Colonist, November 7, 2012: TEDx Talks Trade in Unexpected Twists

Royal Roads University News, November 2, 2012: Exploring Female Identity

CP24, August 31, 2012: Interview about Ryerson Digital Specialization Program

CityTV,  August 20, 2012: Interview on digital literacy and “power users”

Xtra Toronto, December 8, 2008: How Facebook and Web 2.0 are changing the nature of gay activism


Selected Professional Presentations:

#THINKforward Technology trends for Research, Education and Innovation: for the ORION THINK Conference. April 2014

Social Media Strategy: for the Star Business Club Networking Breakfast. April 2014

The Need for Social Sciences and Humanities in the Understanding of Big Social Data: for the University of Western Ontario Big Data Days 2014. March 2014

The Future of Technology and Eye Heath: for the 2014 Optometric Leaders Forum. January 2014

Social Media 101: How to Use New Technologies to Reach Your Audience: for the Canadian Country Music Association Media Talks Seminar. September 2013

Using Corpus Assisted Critical Discourse Analysis for Text-Based Research: for Ryerson University Office of Vice President Research Textual Analysis Workshop. June 2013

Anticipating the Future and Preparing for it: Presentation and speaking notes created for Sheldon Levy, President of Ryerson to accompany his speech at CAUBO. June, 2013

Using Social Media to get the Message Out: for Ryerson University Office of Vice President Research Lunch and Learn event. May 2013

Overview of the Digital Specialization Program: Teaching Entrepreneurship and Digital Skills to Undergraduates: for Ryerson’s Digital Media Zone’s presentation to the Embassy of France. May 2013




Contact me:

email: jaigris[at]jaigrishodson[dot]com

Twitter @SocMedDr


In addition to teaching and research, I also offer consulting services.

My education and experience makes me uniquely qualified to consult with your organization about how to move your business forward through the use of social media technologies.

I offer:

  • Assessment of your current web strategy
  • Social media strategic planning and implementation
  • Social media workshops and training for staff and management
  • Assessment and advice on online reputation management
  • Content strategy
  • Information architecture
  • User experience testing and planning