Jaigris Hodson is an Assistant Professor, LTF, in the School of Professional Communication at Ryerson University. Her research specializes in using computer-assisted discourse and content analysis of large multimodal online and digital texts. She recently spent a year in the role of Director, Digital Insights and Research with leading public relations firm, GCI Canada. Previous to her work at GCI, Jaigris completed a post-doc at Ryerson’s Office of the Vice President, Research, where she studied innovative approaches to technology use in higher education.
Jaigris teaches in the areas of Digital Communication and Social Media, Writing and Communication Skills, Organizational Communication, Digital Marketing, Digital Innovation and Entrepreneurship, and Communication Theory. Jaigris has assisted in the development of the Masters in Digital Media program and the Digital Specialization Program at Ryerson university and has developed several communications and digital skills courses for both Ryerson and Royal Roads Universities.
Jaigris is currently an affiliated researcher at the Ryerson Center for Cloud and Context-Aware Computing (RC4) and an advisor at Ryerson’s Digital Media Zone. She has published research in a wide range of academic publications including the Canadian Journal of Communication, Cultural Studies, Critical Methodologies, and Loading… Journal of the Canadian Game Studies Association. She hasalso published in non-academic publications such as The Evolllution and spoke at TEDX Victoria 2012. She maintains an active role as a social media consultant, most currently working with the Canadian Country Music Association (CCMA) on the social media strategy for the Internationally broadcast Canadian Country Music Awards.