Jaigris Hodson (B.A. Royal Roads University, M.A. York/Ryerson) is a Ph.D. candidate in the joint Communication and Culture program at York and Ryerson Universities. Her M.A. research focused on applying Habermas’ theory of public reason to web 2.0 via three case studies of the participatory Internet applications Facebook, Cute Overload, and Her doctoral research focuses on a mixed-methods critical discourse analysis (CDA) of the Google and Facebook corporate blogs. She has presented at multiple conferences and has published articles in a number of journals, including the Canadian Journal of Communication.

Dissertation Title: Searching for Life in The Timeline: Locating subjectivity in online spaces

Research Interests Include: Technology studies, Habermas and the public sphere, media ecology participatory media, web 2.0, the philosophy of technology, gender and online interaction, the political economy of online communities, ludology, cultural studies, anti-oppression theories (e.g. feminist theories, anti-racist theories, political economy, queer theories), critical methodologies, copyright and remix culture.

Find out more about me at my blog


I am very excited to announce that in Summer 2012 I was hired to help develop and deliver the course EID 100: Digital Skills and Innovation in the Global Economy in the brand new Digital Specialization Program at Ryerson University. This program is the first of its kind in Canada and offers students a unique blend of digital literacy and practical training in entrepreneurship.

In addition to my work at Ryerson, You can also sometimes find me at Royal Roads University, where I have been known to teach both on campus during MAPC and BAPC residencies, as well as online.


Selected Other Courses I have taught include:


For Ted Rogers School of Management, Ryerson University

MT8425 – Digital Media in Practice


For Bachelor and Masters of Arts in Professional Communication, Royal Roads University

COMM310 - Fundamentals in Communication (blended)

COMM345 – History of Communication (online)

COMM365 – Media and Culture (online)

COMM435 – Research Methods (online)

COMM550 – Organizational Communication (MA course; blended)

And I have developed the following courses for Royal Roads University

COMM101 – Mass Media in Canada (on-campus)

COMM201 – Music in Communication and Culture (on-campus or online)

COMM208 – Mobility, Media and Social Networks (on-campus or online)

COMM209 – Groups, Audiences, Publics (on-campus or online)

Papers and Presentations

Selected Publications:

Hodson, J. (2012). When I’m Sixty-Four: Beatles Rock Band and the Commodification of Nostalgia. Loading… The Canadian Game Studies Journal 10 (6). Available here.

Vannini, P., Hodson, J., and Vannini, A. (2009). Toward a Technography of Everyday Life: The Methodological Legacy of James W. Carey’s Ecology of Technoculture as Communication. Cultural Studies Critical Methodologies 9(3) pp. 462-476

Cukier, W., Ryan, P., and Hodson, J. (2009). Hype and Reality: The Changing Discourse of Dot-coms in the Media 1992-2008.  ABC Conference: Business Discourse–Communication in Organizations [Paper included in the conference proceedings].   May 2009, Marshall Business School, L.A.

Hodson, J., and Vannini, P. (2007) Island Time: the Media Logic and Ritual of Ferry Commuting on Gabriola Island, BC. Canadian Journal of Communication 32 pp. 261-275.

Hodson, J. and Drache, D. (2007) “I Gotta Be Me” Web 2.0 and the Hardwired Global Citizen: A Digital Report from the Counter-Publics Working Group.  Online publication accessible here.

Selected Presented Papers:

Hodson, J. (2013). Google Me: A Discourse Analysis of the World’s Leading Search Engine. Virtual Presentation for the 2013 Technology, Knowledge and Society Conference (January 13-14, 2013). Available here.

Hodson, J. and Cukier, W. (2012). From the Boardroom to the Bedroom: The ethics of studying the queer community in organizations. CMS workshop at the AOM annual meeting. August 2011. University of Massachusetts.

Hodson, J. (2011). Mobilities through Cyber-Places: A paradigm shift. Canadian Communication Association Conference. Congress of the Humanities and Social Sciences. June 2011. University of Fredericton.

Hodson, J. (2011). When I’m 64: Beatles Rock Band and the commoditization of Nostalgia. Canadian Games Studies Conference. Congress of the Humanities and Social Sciences. May 2011. University of Fredericton.

Hodson J. (2010). Twitter Mania: A Habermasian Critique of Web 2.0 Broadcasting. Making Things Public Conference. May 2010. York University.

Cukier, W., Hodson, J., &  Ryan, P.M. (2009). Recycling Rhetoric: The Dot-com Boom and Bust in Media Discourse. Congress of the Humanities: Canadian Communication Association Conference. Carleton University.

Cukier, W., Hodson, J. & Ryan, P.M. (2009). A Critical Discourse Analysis of’s Rise in the Media 1995-2008. Privacy, Security, Trust: Protecting the Public Conference [Included in IEEE Conference Proceedings]. eInnovation Theme. New Brunswick.

Cukier, W., Ryan P., and Hodson, J. (2009). The Media’s Role in the dot-com Bust: North American Newspaper Coverage 1992-2008. CORS/INFORMS 2009 International Meeting. Toronto, Ontario.


Sometimes, people ask me about cool stuff.


Check back for a growing list of my appearances:

TEDx Victoria Talk, November 17, 2012: Life Lessons Stripped Down

CFUV Women on Air, November 14, 2012: Interview about TEDx Victoria

Victoria Times Colonist, November 7, 2012: TEDx Talks Trade in Unexpected Twists

Royal Roads University News, November 2, 2012: Exploring Female Identity

CP24, August 31, 2012: Interview about Ryerson Digital Specialization Program

CityTV,  August 20, 2012: Interview on digital literacy and “power users”

Xtra Toronto, December 8, 2008: How Facebook and Web 2.0 are changing the nature of gay activism



Contact me:

email: jaigris[at]jaigrishodson[dot]com

Twitter @jhodson79


In addition to teaching and research, I also offer consulting services.

My education and experience makes me uniquely qualified to consult with your organization about how to move your business forward through the use of social media technologies.

I offer:

  • Assessment of your current web strategy
  • Social media strategic planning and implementation
  • Social media workshops and training for staff and management
  • Assessment and advice on online reputation management
  • Content strategy
  • Information architecture
  • User experience testing and planning

In addition, together with Feisty Design we offer one-of-a-kind design and social media packages to benefit your business. CONTACT us to set up a consultation.